BKK Link is a transportation app available in Thailand. The main objective of this project is to create an application to support commuters in Bangkok.
These developments lead to the following: First, a user-friendly system that is easy to understand. Second, essential functions are added, such as real-time location tracking, timetables, prices, travel times, station information, and alerts and notifications.
The app is designed with two main colors, dark blue and light green, to represent feelings of stability and trustworthiness, corresponding with its goal of assisting passengers. The body copy typography combines only one simple sans-serif font with different sizes and styles for easy legibility. Additionally, the logo is created as a wordmark using the “Spartan” font, with a line connecting the 'K' and 'L' together.
User Interviews
Interviewees
- Age 22-40, Mostly employed
- Usually use the transportation on weekdays to go to work or go home
- Likely to access more than two types of vehicles, such as Bus and Skytrain or Skytrain and Underground.
- Usually use the transportation on weekdays to go to work or go home
- Likely to access more than two types of vehicles, such as Bus and Skytrain or Skytrain and Underground.
Questions
- Age & Occupation
- What is your main transportation daily? (ex. Bus, Skytrain, Express boat)
- Have you experienced the feeling of unease or uncomfortable when using the transportation?
- Do you want any improvements?
- Have you used any public transit app?
- If yes, What is your purpose? Do you want any functions to be added to the app?
- If no, What information do you want the public transit app to provide?
- What is your main transportation daily? (ex. Bus, Skytrain, Express boat)
- Have you experienced the feeling of unease or uncomfortable when using the transportation?
- Do you want any improvements?
- Have you used any public transit app?
- If yes, What is your purpose? Do you want any functions to be added to the app?
- If no, What information do you want the public transit app to provide?
Insight
- Trains don’t come on time. It’s hard to track real-time location.
- No alerts or notifications whether it’s available or under construction.
- More details about price, travel time, and passenger density.
- The station should provide more information about the next train arrival time, exit, and facilities
- No alerts or notifications whether it’s available or under construction.
- More details about price, travel time, and passenger density.
- The station should provide more information about the next train arrival time, exit, and facilities
