Speedbots is a collectable transformer robot car series. The concept of this project is to show each stage of the game that the characters explore in order to win the race. The challenge is to design a packaging that tells parts of a story which will keep going. This encourages people to purchase all available Speedbots in the future.
The packaging is designed to look like a handheld game console, the front shows each stage of the game and the graphics are elements that exist in each stage. The inside page shows the transformation of each robot into a car. The maps of the stages are presented on the back. The color palette is depicted from the real toys.
