Ray-Ban is a brand of eyewear founded in 1937 by the American company Bausch & Lomb. Originally, the glasses were designed to protect and reduce the distraction of intense sky colors for pilots, but since then, it has become an icon of fashion. Most Ray-Ban glasses have an old generation style, giving them a vintage or retro vibe.
The concept of this campaign is to showcase that the audience can take their glasses anywhere while traveling. Each ad depicts a different scene to show that the glasses are durable, suitable, and well-made to use in any situation.
